Thursday, June 17, 2010

Superpowered dry-cleaners fight intergalatic battle

In case any of the office workers in my building find themselves soiled after a day's sedentary cubicle work, there is a veritable buffet of cleaners on our street. Consequently, each spends its days sending overtures to potential customers. First, there is "Gigantic Cleaners Laundry."
While the sign certainly trumps the nearby "Budget Framing," I wish to give Budget Framing the benefit of the doubt where frugality is concerned - let's assume their value proposition is "we don't spend more on a billboard than we must." Back to Gigantic Cleaners Laundry: I am unsure, in the absence of contextual apostrophes, if the title alludes to three separate service offerings, if there is a gigantic (front-load?) laundry inside, or if a gigantic cleaner performs the laundering. Being acquainted as I am with the microbial filth that pervades white shirts and gym wear, I worry that the attention to detail by the gigantic cleaner may not be sufficient to render my clothes clean at the nano-level, and also that he might be a bit rough with the kinds of fabrics vulnerable to all but high-grade chemical treatments. Rather, I would prefer an army of very, very small cleaners to assault the grime and squatter molecules - ideally the grubbiness is tackled by a multiplicity of miniature ...On the next block is the mega-chain, Dependable Cleaners. While not massive in a national franchise sense, they have managed to pin down a few Denver neighborhoods and seem intent on getting their name out, which suggests that, unlike most other cleaners, they are not merely a tax front for something else.

But my favorite cleaner is opposite Dependable Cleaners, and is the no-frills cleaner of the area, being neither gigantic, nor dependable. Instead, at "Cherry Creek Cleaners" good old-fashioned low prices jostle for prominence, and a pictorial sales pitch pulls in superpower businessmen.

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